Automated map discovery for Rentroom’s sales team

The challenge

The sales team from Rentroom, a property management software startup, was struggling to find specific, hard-to-find real estate accounts. These accounts consisted of small student housing and property management companies, in particular, those that do not have any software solution in place. Without traditional data sources to find fitting accounts at scale, they were manually scouting different key areas from the US.

The solution

Scalestack worked with Rentroom’s sales leaders to develop their ICP (Ideal Customer Profile). Scalestack’s platform now scans key locations and collects data from Google maps, fueling Rentroom’s CRM automatically with fresh, targeted accounts. These are accounts matching the hard-to-find, specific criteria from their ICP. Scalestack then analyzes results and prioritizes those accounts not currently using any of Rentroom’s competitor’s software.

The result

Prospecting minimized

Rentroom’s sales team is now exclusively dedicated to doing outreach and closing deals.

Shorter Sales Onboarding

New sales hires previously spent their first weeks manually prospecting. Thanks to Scalestack’s constant data provision, they work on revenue-generating activities from day 1

Automatic Qualification

Rentroom is more likely to convert when prospect companies are not currently using a competitor’s software. Using Scalestack’s custom software detection, detecting these accounts was made simpler, increasing conversion rate. to seamlessly integrate and validate existing and new data.


Rentroom is a venture-backed software startup developing property management tools for the modern era, founded in 2019. It provides property owners with powerful data and management dashboards to succeed while streamlining tenant processes through leveraging familiar payment systems, maintenance solutions, and exclusive deals.

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