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Why Is CRM the Best Thing You Can Do

Why Is CRM the Best Thing You Can Do

Learn about CRM and why it is the best thing you can do.

4 min read


Mateo Bilbao


Why Is CRM the Best Thing You Can Do

Information about the writer

Sales & Marketing head at Scalestack

Customer Relationship Management is something that if it is done the right way, can have incredible results, regarding sales, revenue, and the overall success of your company. In this article, we will cover thoroughly what CRM is and how can you leverage it.

What is CRM

CRM software is a system that manages your relationships with customers. You can use this software to keep track of interactions, data, and notes about customers or potential. The data is kept in a central database and is available to multiple people within an organization.

A Customer Relationship Management allows you to streamline sales, marketing efforts, customer service, accounting, and management for growing businesses. Multiple people can access and edit information about a particular client’s journey.


A buyer might first enter your CRM by filling out a contact information or demo form on your website. With a few follow-up emails with a sales rep, you can update the customer's information based on what you've learned about their organization. Marketing can then quickly determine how to best appeal to the customers' needs.

Many of these steps are tracked automatically, while other intelligence may be entered manually. Having everything accessible in one system reduces unnecessary clutter and paperwork, speeds up communication, and improves customer experience.

Why choose CRM

CRM is one of the biggest software markets nowadays. It has been proven to be one of the most recommendable technological assets that companies can invest in. With the importance that the cloud CRM software market has been gaining over the years and the way that CRM can integrate with other apps that businesses generally use, these systems help implementors cover every aspect of the business cycle with an increase in sales and marketing returns, whilst helping cut down on costs at the same time.

3 Types of CRM

There are three types of CRM that are the most common right now. These are the following.

1. On-premise CRM vs cloud-based CRM

One of the first decisions that a business must make is choosing between an On-premise and a cloud CRM system. On one hand, an on-premise system involves the business having to set up the complete back-end infrastructure and foot the bill for maintenance and upgrade, on top of the licensing cost for the software.

On the other hand, a cloud CRM is often the chosen option for companies as it is accessible easily through any browser, allowing for faster usage. Other benefits include no maintenance or upkeep costs, greater accessibility to your data when needed, and the flexibility to scale up or down with ease.

2. Industry-specific CRM software

There are numerous people in the market that offer CRM software that is specifically built from the ground up to the niche requirements of different niches. Dedicated CRM software is available for industry verticals like real estate, healthcare, insurance, financial services, media agencies, and hospitality, among many others.

3. All-in-one CRM solutions

The most popular cloud CRM offers usually are these all-in-one CRM solutions that are strong, particularly customizable, and that integrate with a wide range of popular business software to provide a 360-degree view of your clients. They are feature-rich, secure, and simple to use, allowing organizations of different sizes and from across different industries to leverage effectively and see an immediate impact on their sales operations.

Role of CRM

It does not matter if your business is small and looking for a place to store information and have it accessible across multiple devices, or if you have a large business wanting to manage customer interactions and focus on improving their satisfaction, eventually you are going to need a Customer Relationship Management system if your process is unable to find solutions. These are the main functions that CRM offers.

1. Personalizing marketing efforts

Your marketing endeavors can go down the drain with ease if your methods are not attracting prospects to try out your offer. Tasks like sending out promotions, newsletters, and others can be personalized to make sure that it connects with every customer on a personal level.

2. Checking the entry of incorrect data

It is usual that bad decisions come from bad data. Failure to check the accuracy of intelligence entering your system is a real cause of concern. Once you have a validation scheme with automated data entry, the inflow of misleading information must be prevented before it causes you major conflicts.

Customer Relationship Management

3. Getting answers to basic questions

You should ask yourself if you can get quick answers to the most basic questions. For instance, what is your number of customers and how many did you win/lose in the last quarter, what was your revenue last month, or who closed the most deals. These questions are the basic guide for you to recognize if you are going in the right way or not.

4. Connecting

Customers can come from a variety of means. For example, websites, social media platforms, phone calls, and others. Only a multi-channel communication system can bring them closer to your company and let you cover all customer touch-points that are relevant to your selling cycle.

5. Bringing teams together

When every team goes its own way, it becomes a massive bottleneck for any business to grow given that the common goal is dispersed and particular goals are more pursued. In order to serve your customers' needs effectively, you cannot share real-time customer information across teams.

Final Thoughts

Implementing a well-functioning CRM system into your business can make a difference toward your future success. The information provided in this article will give you a powerful advantage. It is only up to you now to update your CRM system or improve the one you already have.