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Why Do We Need Sales Territories?

Why Do We Need Sales Territories?

Sales territories are differentiated by either geographical areas or market groups that a business uses to identify and then distribute the territory assigned to a sales team. When a company assigns a sales territory to their sales team this gives a much more even distribution of responsibilities to every team member. This is important because it allows you to see who is performing well and who is not. You can also take into consideration that maybe it isn’t the sales team member at all, maybe t

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Mateo Bilbao

scalestack

Why Do We Need Sales Territories?

Information about the writer

Sales & Marketing head at Scalestack

Sales territories are differentiated by either geographical areas or market groups that a business uses to identify and then distribute the territory assigned to a sales team. When a company assigns a sales territory to their sales team this gives a much more even distribution of responsibilities to every team member. This is important because it allows you to see who is performing well and who is not. You can also take into consideration that maybe it isn’t the sales team member at all, maybe that certain sales territory just doesn’t fit your customer persona for the product/service you are trying to sell. These are just a few of the reasons why sales territories and territory planning are so important to the overall success of your company.

What to Take Into Consideration During Territory Planning:

When a business is ready to make a territory plan there are several steps that need to be taken in order to choose what will work best for your business. To make sure you are getting the most out of your sales and operations team you must take all of the following into consideration.

Steps to a Successful Territory Plan:

Sales territories can seem tricky and even overwhelming at first. If you take the time and follow the steps given, you will be able to categorize your sales and operations team and that will give you the opportunity to make the best decisions for your business.