What is B2B (Business to Business) Data Exactly?

What is B2B (Business to Business) Data Exactly?

B2B data is one of the most important tools that any and all businesses need to not only survive but to flourish as well. B2B data is a compilation of a company’s sales data that can be of great use to B2B companies. This information is readable by computers, therefore making so many remedial tasks in the workplace automated. This priceless example of CRM comes in all types of forms from number sets to statements. Some examples of the information that can be gathered are any type of technograp

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Mateo Bilbao

scalestack

What is B2B (Business to Business) Data Exactly?

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Sales & Marketing head at Scalestack

B2B data is one of the most important tools that any and all businesses need to not only survive but to flourish as well. B2B data is a compilation of a company’s sales data that can be of great use to B2B companies. This information is readable by computers, therefore making so many remedial tasks in the workplace automated. This priceless example of CRM comes in all types of forms from number sets to statements.

Some examples of the information that can be gathered are any type of technographic or firmographic data. Departments within a company that can especially thrive on such information are the sales, marketing, and revenue operations, teams.

Why does your company depend on access to B2B data?

Departments within said companies such as the sales, marketing, or revenue operations teams benefit from this information because it is a deep look into exactly what their potential customers are looking for and how these customers can be reached.

As mentioned before, this information also makes many day-to-day tasks automated leaving more time for your team to make genuine connections with both your current and potential clients. B2B data is compiled from a vast amount of sources that can be classified as either public or private sources of information.

Some examples of public sources of information would be social media accounts or websites. Examples of private sources however would be intelligence that is only available via permission or subscription-based. When a company has said data, it can be used to achieve many different tasks within the company.

It is imperative to have a skillful company to investigate and organize all of a business’s data so that you can use it to achieve maximum success within your business model.

Another reason why businesses depend on data is that it helps you to stay ahead of trends. When you are able to see where your company is leading or lack thereof, you can better plan for future business ideas. While there are countless uses for this information, arguably the most useful information to come from B2B data is discovering what potential clients would benefit from your service. With billions of people in this world, it is only with a very unique dial into your potential clientele that you will be able to sift through to find your most valuable leads.

But where do you find such a company to retrieve your B2B data?

Scalestack is a company that prides itself on working with many successful companies such as MongoDB. Scalestack has found a seamless way to integrate useful business data from sources that your company most likely already utilizes to compile and organize your sales data.

Some notable apps that the company works with are Hubspot, LinkedIn, and Google just to name a few. If by chance, you don’t see an app that you may need, all you have to do is make a simple request to begin the integration progress. No need to worry if your company aligns with what Scalestack has to offer because they have all of the bases covered!