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What Is A Sales Tech Stack?

What Is A Sales Tech Stack?

When speaking with your peers and other like-minded business professionals you may have heard the term “sales tech stack” come up quite a bit lately. A sales tech stack is a term used to describe a group of different software tools put together to help the sales team within a company achieve the best performance outcome possible. Simply put, a sales tech stack is a one-stop shop for a sales team to utilize to reach any and all of their goals. A sales tech stack can include a database, front-end

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Erica Matherly

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What Is A Sales Tech Stack?

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If you are looking for thought-provoking insight into the vast world of technology. It is my hope that this blog will help you gain knowledge in this field.

When speaking with your peers and other like-minded business professionals you may have heard the term “sales tech stack” come up quite a bit lately. A sales tech stack is a term used to describe a group of different software tools put together to help the sales team within a company achieve the best performance outcome possible. Simply put, a sales tech stack is a one-stop shop for a sales team to utilize to reach any and all of their goals. A sales tech stack can include a database, front-end tools, frameworks, and much more.

Here Are A Few Examples Of Useful Software Included In A Successful Sales Tech Stack:

Customer Relationship Management:

A CRM tool within your sales tech stack allows you to handle multiple tasks all in one convenient location. You have the ability to store and handle all of your future and present client contact information. This is imperative for your sales team to be able to access this information from one place so that there is no confusion about who has reached out to a client or not. Additionally, the entire sales team will be able to see exactly where a client is within the sales funnel process.

Ability To Outreach:

By adding software such as a LinkedIn scraper, you are able to really dial in on exactly what ideal clients you want your sales team to pitch to. Being able to go through LinkedIn allows you to weed out anyone that would fall under the category of a “cold call”. This gives your sales team much-needed time back to focus on client prospects that are much more likely to become a client.

Data Analytics:

When you are able to look over and comb through a sizable amount of data you can discover valuable information about your company. When utilizing an automated program, you are able to have access to a great amount of data tailored to your company's needs. Some examples of how a company uses data are by finding lead prospects or by finding ideal employee candidates. Another way that data can be of service to a company is by showing what campaigns and strategies are excelling in sales and which are not. Your sales team will be able to use this information for future sales campaigns because they will have a better idea of what works and what doesn’t. Some examples of data intelligence software are Pipedrive and Google Analytics.

Communication Tools:

While it is of course important for your sales team members to be able to communicate effectively with prospective clients, it is just as important that your team has the proper tools to be able to communicate with one another. With companies having team members spread throughout the world now, it is more important than ever to be able to communicate online whenever they need to. Zoom and Slack are two of the most popular and user-friendly tools used within companies so that team members can chat with one another one-on-one or have group meetings.
When looking into creating a sales tech stack for your company, be sure to keep all of these programs in mind. Scalestack has all of the resources needed to help build the ideal sales tech stack for you today. Schedule a call with one of our professionals to discuss your fully customizable sales tech stack.