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Learn useful tips to make the most of CrunchBase.
4 min read
Sales & Marketing head at Scalestack
In this blog, we will discuss Crunchbase and how using it in a smart way can mean a difference to the success of your business. When it comes to innovation and technology, CrunchBase is definitely one of the best online databases for learning about SaaS companies, for instance, as well as any other niche.
CrunchBase is an online, real-time barometer of the tech industry and its principal players, as well as up-and-coming players. In the same way that Wikipedia and other online databases allow the public to submit relevant information, CrunchBase does the same. All you have to do is register and agree to the terms. Profiles on the site consist of companies, people, funds, funding campaigns, and events.
One of the benefits of having a CrunchBase profile is it gives your shareholders an extra data point on your products and services. While it is a resource that targets venture capitalism, there are many private businesses and firms that have CrunchBase profiles.
Another benefit of CrunchBase is that its users can link to other necessary resources, such as news stories, that profile the company, organization, or people. It enables online users to gain helpful insight into who you are. They can also receive alerts about organizations and people they are following.
Nonetheless, you do not have to be a third party to create a profile. If you are a proactive professional, you should already have a CrunchBase profile set up for people interested in your business. Profiles are easily customizable and can feature the level of detail and information you consider.
Another one of the main CrunchBase features is a list of trending profiles, based on page views. If a lot of people are looking at a certain profile, there is a very high chance that that company is going somewhere in no time.
In this section, we will give you some insight on how to improve your CrunchBase profile and how to leverage the app in order to get the best results out of it.
Familiarize yourself with CrunchBase. Unlike LinkedIn, it is virtually a database that covers industry trends, investment dollars, and news about thousands of global companies, both public and private. It is the source of data about companies from startups to Fortune 500. CrunchBase is more than a number site because it allows business owners the chance to fully flesh out who they are and what they do.
As you explore the site, you should look at fleshed-out company profiles to see what goes into a professional profile and get ideas for building yours, for example. You can also make a list of keywords and phrases that you want to emphasize, as well. You can build your company's SEO strategy further by including relevant keywords and phrases throughout your CrunchBase profile.
You must click the Register link on the CrunchBase homepage. Then, enter your name or your company’s name, a valid email address and choose a password. Click “Register” and you are all set to start using it.
Given that the site is crowd-sourced, registered members can add or edit any profile. To verify identity, members are instructed to authenticate with one of three social media channels. In other words, to affirm your identity, you are going to have to connect your CrunchBase profile to your company LinkedIn, Facebook or Twitter page.
To connect a social media account, sign in to your CrunchBase account and click on the image or name in the upper right. Select “My Account.” Then, click on the “Social Authentication” link and choose one of the three options. Slide the proper button to the right and enter login information for your selected platform. Once authenticated, the icon turns green. Click “Done” when finished. Change authentication accounts if necessary using the same method.
You should describe yourself and what you do professionally, and do it in the third person. After that, describe the history of your company and how you came up with the business idea. Ultimately, write your current position in the company and how are you planning to expand your company. If you have a diploma or some prestigious rewards, mention them too. Do not forget to fill in all the fields. If you have your website and profiles on multiple social networks, add them as well.
If you did not already, do not forget to mention in which countries you operate, how many clients you have had so far, how much revenue you have raised in total for funding, how much income you have, how many workers you have, and every other data that you consider that people should see in order to get you. Investors tend to choose companies that do charity work because they affect their popularity positively. If your business is involved in charity work, describe the whole procedure, from funding to help the people who need it most.
Anyone can add edit or add content to CrunchBase. That does not mean that the content that you publish is beyond scrutiny. The site requires content to be of high quality and provide unique details about a person, product, or company. Marketing or selling content, personal data with no business ties, inflammatory content, and illegal services are rigorously forbidden.
You should definitely add relevant industry-related images and videos to your profile. Most people, particularly online viewers, gravitate more toward images and videos than any other thing. Use graphics to deliver authenticity, infographics to related statistics, and videos to show the company behind the profile. You should balance visuals and text to attract both human viewers and optimize your website for SEO as effectively as possible.
Now that you know how to leverage CrunchBase, it is only a matter of implementing the tips we gave you so you can make the most of the app and obtain better results by working with it in the most efficient way possible.