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Learn about 4 tips to set up a high-quality LinkedIn profile.
4 min read
Sales & Marketing head at Scalestack
Everyone knows that in order to succeed in business life, one must have a LinkedIn profile. What many people do not know is how to set up a top-leading LinkedIn profile. It is 100% true to say that counting on a well-structured profile will lead you to better conversions, and thus better conversions in a near future.
In this blog, we will show you how to set up the best LinkedIn profile possible so you can leverage it and grow your business as much as you like.
Think about the most important tools for a job seeker. The most common things that people answer are two: your resume and your network. There is one platform that is capable of combining them both. LinkedIn permits you to share your experience, skills, and qualifications with potential employers, whilst also allowing you to assemble and interact with your network and grow your brand as a professional. It can be as important to a job seeker as a well-written resume.
However, there is only so much information you can fit on a resume, and your LinkedIn is much less limited. Even if you are not on an active hunt for a new role, the extensive majority of recruiters use LinkedIn as a sourcing tool to find candidates to fill positions, it does not matter whether you are looking for something or not, people can reach out to you for a job both ways. In consequence, keeping your LinkedIn profile current could allow a great new job opportunity to come right to you. Moreover, an up-to-date profile can help potential clients or people with professional opportunities find you. Besides all this, the platform gives you the possibility of having a cleaner organization regarding your work-related stuff.
LinkedIn counts with more than 600 million users worldwide. It is by far the largest professional network on the planet. If you are serious about your career and professional betterment, you need a LinkedIn profile that must be optimized and up to date. Your profile is your chance to get your name and face in front of hundreds of professionals in your industry.
Nonetheless, it is not enough to just have a page. You need a great LinkedIn profile that draws attention, says the right things, and helps you to connect with the people who can help you expand your career. It is important that you connect with people who, given their position and the niche they work in, have the potential to upgrade your career.
It is key to realize that having a company page on LinkedIn is as important as counting on a personal profile. If your business does not have a page, it does not have a face. You are going to want people looking for jobs or business opportunities to find you if what you offer fits what they are looking for. Therefore, the tips that will be described in the following paragraphs are as relevant to professionals as to business owners.
Your headline is right below your name on your LinkedIn profile. It will be the first thing that visitors read. The default settings will fill this in with your current position, but you must adapt it. You have 120 characters to work with. You should write something that pops. Maybe you can think of it as a small billboard advertisement for you and what you do. Instead of just listing your job title, you can mention your specialty and how you benefit your company or customers. Recall keeping your target audience in mind. Write your content oriented to them.
This way, you mention what you bring to the table, and you provide more credibility by just changing a few words.
First of all, do some research and find the keywords of your area. Once you know your keywords, incorporate them into your headline, summary, experience, skills, and anywhere else that makes sense on your profile. But do not overdo it, though. People can easily tell when you force things, and that is not good.
You can surely do better than simply cutting and pasting your resume onto your LinkedIn profile. Be aware that you count on internet readers with short attention spans who will keep reading only if they see what they are interested in. Be sure to include any jobs or skills that you deem relevant to where you want to go or whom you want to find.
Moreover, use good action words to show not just what you did, but what you accomplished in each position. The key is to show the impact you have made, the change you have accomplished, and the results you have delivered, more than anything.
If you look at your profile, you will see a gauge on the right-hand side that gives you a “Profile Strength” measurement. This is telling you how you have filled out your profile. Keep adding more and using the site's tips until it rates you “All-Star.”
LinkedIn is a powerful tool. Make the most of it by optimizing your profile to stand out in a sea of candidates, sell your skills, and validate your accomplishments. You want your page to be visually appealing to users whilst making it easy for them to know who you are and what you really can do for them.
The blank banner above your profile picture is where your cover photo goes. It is the first thing on your page, so you want to make a good impression with it. At a minimum, you should use an image that means something to you, like something that showcases your brand, Dunay says. Also, you can use a picture of yourself doing your job or customize a banner with words. Plus, you can add your personal website URL, a few of your key strengths, the services you offer, or even a meaningful quote. Just keep it simple and straight to the point.