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The Importance of Sales Enablement for Efficiency in Sales

The Importance of Sales Enablement for Efficiency in Sales

Learn about the importance of sales enablement for efficiency in sales.

4 min read


Mateo Bilbao


The Importance of Sales Enablement for Efficiency in Sales

Information about the writer

Sales & Marketing head at Scalestack

In this article, we will provide information regarding sales enablement and why it is so recommendable that every business owner implements it in their companies. Read on if you want to find out what is it about sales enablement that makes it so vital to run a successful organization.

Counting on efficient sales enablement is a critical component in the formula for a successful revenue team. However, many businesses end up ruining their sales enablement strategy. Some fail to define the enablement professionals’ role in the sales process. Others wait too long to assemble a team. Some companies make both mistakes. The ones with a well-functioning process commit neither.

What Is Sales Enablement

A sales enablement initiative is the process of providing sales reps with the tools, content, and information they need in order to sell the products and services offered by an organization more effectively. Common sales enablement processes include the following tasks

In the first place, it develops and conducts sales training initiatives. Second of all, it takes charge of building and expanding onboarding and ongoing education initiatives. Then, it handles the production sales content such as presentations, templates, and reports for sales reps to leverage with customers.

Sales Enablement

Moreover, it assists you in bridging the gap between the organization’s sales and marketing teams and facilitating coordination between the two, and tracking sales productivity by analyzing a variety of sales metrics. Finally, it enables you to acquire and implement sales enablement tools and training sales reps on how to adopt these tools. Plus, it offers the production and updating of sales playbooks and training sales reps on how to utilize the playbooks.

Due to the wide range of responsibilities that a modern sales enablement team has, this process plays a crucial role when it comes to ensuring that your team has the resources needed for success.

Benefits Of Sales Enablement

There are many benefits to implementing a sales enablement strategy. Maybe, the most obvious benefit is that it can help your company sell more products. Nonetheless, sales enablement does more than just boost sales numbers. It also improves the efficiency of your sales team, increases customer satisfaction, and reduces turnover, among other things. These are the main advantages of counting on these kinds of programs.

1. Increased Efficiency

Sales enablement can help your sales team work more efficiently by providing them with the tools and information they require to do their assignments. For example,  having a centralized system for storing product data can save sales reps from having to search for information in different places at other times. This frees up time that would otherwise be spent searching for data or materials.

2. Improved Customer Experience

Sales enablement can also contribute to improved customer satisfaction. When sales reps are better equipped to sell, they are more likely to make true-to-life promises that they are able to keep. Further, if your sales reps have access to the right information, they will be better prepared to answer questions and resolve any kind of issues. This will certainly lead to happier customers who are more likely to stick around in the long term.

3. Improved Sales Performance

When done accurately, sales enablement helps your company close more deals and increase revenue. One study found that organizations with grown sales enablement practices experienced an 18% increase in deal sizes and a 20% increase in win rates. Plus, if you give your sales reps the right tools and knowledge, they will be able to sell more effectively. This means that they spend less time looking for information and more time selling, thus being more efficient.

4. Reduced Turnover

Also, these programs can help reduce turnover. How? By making sure that new hires are properly trained and qualified to do their job. Instead of struggling to learn it all on their own, new employees can get up to speed quickly and more simply integrate into the team. This can save your business big money in the long run just by reducing the need to constantly train new employees.

Why implement Sales Enablement

Many businesses realize it too late that an effective sales enablement strategy is what their sales operations process is missing. This mistake has the potential to be catastrophic. Given that sales enablement is an exploding field, it is more difficult to attract qualified candidates to fill these roles. Taking that into account, it is key to assemble a team as early as possible rather than waiting until problems occur with your sales process.

Sales enablement teams within your company can identify issues within the sales cycle and the broader revenue organization in order to develop strategies to address them.

Having an efficient Sales Enablement Strategy

Taking into consideration all that has been mentioned, we can understand that counting on an efficient sales enablement process is a key factor to the success of your business. The first step to do so is to define your goals.

Ask yourself and your team questions like the following ones. What do you wish to achieve? Do you want to increase sales, improve customer experience, or reduce turnover? Once you have a clear idea of your plans, then you can begin to create a plan for achieving them.

Then, you will have to gather your data. After that, you are going to need to analyze it in order to identify areas where you can improve. You can make changes and implement the new strategies you develop based on your analysis. The final step is to put your sales enablement strategy into action by training your team, creating relevant content, and ensuring that all of the necessary tools are in place.


It is important that you recognize the major relevance of this process. It is highly advisable that you implement it in your business or that you attempt to make your existing one a better one. This way, chances are you will be able to increase the revenue of your business in little time.