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The Best Sales and Marketing Platforms in 2022

The Best Sales and Marketing Platforms in 2022

Read about the best sales and marketing platforms in 2022.

4 min read

Writer

https://ghost.scalestack.io/content/images/2022/04/Mateo.jpg

Mateo Bilbao

scalestack

The Best Sales and Marketing Platforms in 2022

Information about the writer

Sales & Marketing head at Scalestack

In this blog, we will provide information about the best sales and marketing platforms this year. Here, we will discuss which platforms do the best job when unifying both sales and marketing chores in one place.

The sales and marketing departments in multiple companies are critical components to ensure success. These departments typically share similar goals, thus being able to unify these objectives can help you improve efficiency. Using digital platforms, such as task management websites and software, helps you combine sales and marketing efforts and effectively operate systematic and cohesive centralized planning and implementation tools. In this article, we explain what a sales and marketing platform is, and review the benefits of using it.

Regarding this topic, there are two standard problems with using multiple software platforms for your sales and marketing tasks. First, you run the risk of information getting out of sync, with updates in one platform not appearing in others. Second, you are likely overspending by paying for multiple products that you do not need that many.

The thing is that not only is a unified sales and marketing tool more affordable, but it also acts as a central information place for growth teams by keeping all customer information in one organized and searchable place. Growth teams gain great insight into buyer relationships so that no context is lost at any point in the buyer’s journey, keeping everyone on the same page at all times.  

What is a sales and marketing platform

A sales and marketing platform is an all-in-one space where a sales and a marketing department combine their tasks, projects, campaigns, and efforts in order to centralize their processes, tools, and capabilities. Marketing and sales automation software is a standard tool that companies use to support business functions. A sales and marketing platform can be a website that you use online or a type of software that you install on your computer.

Sales and Marketing

Organizations tend to implement a sales and marketing platform to lower costs, improve efficiencies, share a talent or streamline processes. Any type of business that has a sales department and a marketing department can combine the two departments in this way for a combination of reasons.

4 Advantages of a Sales and Marketing Platform

These are the main benefits of counting on an efficient sales and marketing platform.

1. Freeing Up Time

Streamlining your tools into one growth platform helps guarantee that time is not lost working out incompatible integrations or doing irrelevant work like updating client files and transferring data between platforms. Using an all-in-one sales and marketing tool allows users to spend more time on their highest ROI activities, instead of having to focus on more automated practices.

2. Improving Lead Quality

One of the best ways to improve the quality of your B2B leads is to align sales and marketing teams on what a qualified lead is, how quality should be measured, and what both departments should do in order to continue nurturing the relationship. Sales and marketing software helps growth teams develop a mutually beneficial feedback loop that promotes high-quality lead generation, which improves growth team alignment by keeping everyone in sync, up to date, and focused on clear goals.

Sales and Marketing Platforms

3. Saving Money

Paying for one solution is usually more affordable than buying multiple products that do the same tasks in a less efficient way. To get all the features a sales and marketing software platform offers, you need to invest in separate tools for email marketing, sales automation, customer relationship management, and analytics, for example. It all adds up, particularly if you have a large team.

4. Building Trust

Using sales and marketing software to align your team also has another pro. It builds trust among your clients by providing consistent messaging throughout the consumer journey.

3 Remarcable Sales and Marketing Software Platforms

These are the best sales and marketing platforms that offer a set of features that fulfill the fundamental operational needs of sellers and marketers.

3- Sender

Sender is an easy-to-use and full-featured multichannel marketing tool combining email and SMS tools within a single platform. It helps businesses use an omnichannel experience to communicate with their buyers. Everything you require for effective email marketing is accessible and the tool is affordable compared to other leading email marketing providers.

With Sender, you can manage contacts and create sophisticated automated scenarios, including abandoned cart messages and welcome sequences. Plus, popup and subscription form features help you gather leads while automation simplifies lead nurturing and scoring techniques.

2- Keap

Keap is an email marketing and sales platform that organizes your client information and daily work in one user-friendly dashboard. Their features help users quote customers, schedule sales calls, create invoices, collect payments, and foster long-term relationships using a CRM with follow-up tools.

3- Nutshell

Nutshell is an all-in-one CRM and email marketing platform that helps B2B companies work together to win more deals. Their full-featured Nutshell Pro package includes a fully customizable pipeline automation builder, one of the best reporting suites that there is, automated personal email sequences, unlimited in-app phone dialing, unlimited CRM contacts, unlimited data storage, and free live support, among other elements.

The flexibility of Nutshellmakes it a very valuable CRM for marketers. In 2021, Nutshell released their Marketing email marketing automation suite, which enables sales and marketing teams to design and send great marketing emails, automatically trigger drip sequences based on subscriber actions, immediately see who is engaging with their messages, and manage all of their buyer nurturing out of a single tool.

Conclusion

These sales and marketing platforms are the ones that are more likely to work for you. It is recommendable that you try them all and see in their performance which one fits best with your business, so it can help you have an overall more efficient sales process, resulting in growth in revenue.