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Find out about the smarketing tools that will make your life easier.
4 min read
Sales & Marketing head at Scalestack
Smarketing is a wide profession that is becoming wider and wider with the passage of time. Many new ways to develop smarketing are being risen every day, and so are the tools of the business area. That is why it is important to identify the best processes and tools. Otherwise, you might get lost in systems and programs that will make it harder for your business to succeed.
As a marketer, it is probably correct to affirm that you cannot sell your product to everyone. Nevertheless, the more you know about it, the more you will get people to like your brand, thus the more exposure you will get, and the more you will convert. This is not a linear process, but knowledge and sales skills combined do tend to get better results.
Fortunately, there are hundreds of marketing tools to help you in every single part of the process. Acknowledge that there is software designed specifically to make your business life easier. This article will show the most efficient smarketing processes and tools so you can apply them successfully to your company.
Smarketing's goal is the same as marketing's. The focus is always put on driving sales by creating awareness and generating leads. However, smarketing logically has some differences from traditional marketing. The intention here is typically not to convince potential clients to buy, but rather to get them on a call. Once that is realized, those customers can be convinced by sales to convert.
On one hand, marketing techniques like SEO or email marketing have become more about generating qualified candidates than driving customers who are ready to buy. On the other hand, a smarketer rep hardly relies on lead generation tactics like email and content marketing.
In this section, we will describe the best smarketing tools that there are right now.
This tool is not as much about which platform to use, but about how you draw attention to yourself. Tools for producing can be as simple as typing in a document. Google Docs is a great tool for this because everyone on the team can be at the same time on the document and collaborate on the writing.
There exist tools that are designed specifically to help you get your content out to a broad variety of audiences without any trouble. Contently is the ideal tool for this. It can help you in every aspect of content marketing. They provide a creation tool, which is intuitive to use and allows for others to leave notes and get them on board with your work if needed.
2. Email marketing: Mailchimp
Considering this tool, a private IP address is required to overcome being blocked by spam filters. Plus, a flexible creation tool will surely help save huge amounts of time, and will also let you develop a certain theme and tone in your campaigns.
Furthermore, analytics is something that needs to be strong enough to let you identify how to optimize future campaigns. Also, it should let you segment your database, and send different emails to diverse audiences, according to their needs and wants.
A few email marketing tools have these capabilities, but one tends to stand out from the rest, The best tool for this role is Mailchimp. It is an intuitive tool to use, and the user experience is quite enjoyable. They also provide different features. For example, they have recommended times to send emails, as well as reports which will let you recognize how much revenue your email campaigns are currently producing.
3. Planning: Trello
Planning is the pillar of the company. Everything else is built on it, so you must assure that your planning works. Trello is the most recommendable tool for planning an efficient strategy and being able to organize it.
Trello is basically a digital organization board. On their platform, you are permitted to break bigger tasks down into individual steps. Plus, you get to assign those steps to different members of your team. The more familiar you get with the tool, the more useful things you will find, and then you will realize how flexible and resourceful it can be.
4. CRM: Salesforce
Salesforce is a powerful customer relationship management tool that allows you to organize your leads and sales opportunities. Using Salesforce you will help your sales and marketing teams to share information about their prospects, build campaigns and carry them out.
The main features of Salesforce are the following. Identifying the leads and opportunities to create campaigns from scratch or implementing templates to help you leverage your marketing strategy. Also, you can schedule meetings and track email activity.
Salesforce allows you to measure the ROI for all your efforts in one place, which can be accessed by everyone on your team.
5. Workflow: LeadFuze
LeadFuze is a mobile-friendly platform that gives insights into the success or failure of every lead with its effective and easily understandable reporting system. This system tends to generate a system that closes more deals.
LeadFuze is a data company that provides sales and marketing teams with insights into their customer base. It helps companies understand which people they are selling to and what they look like.
Its goal is to make life easier for marketers and salespeople to do their jobs. How do they do that? By providing them with the information they need. LeadFuze provides data on demographics, psychographics, interests, behaviors, and purchase intent, kind of everything that you need to develop strategic planning.
Here are the options that LeadFuze offers to its users. Firstly, their interface allows you a quick and easy view of your data. Then, they provide email alerts for marketing campaigns. They also offer visualization tools that can give an overview of the stats from your customer base. Lastly, they search the field to get you the information you need as soon as possible.
Now you know what smarketing tools to implement in your business. Research them and some others and find which one of them has the potential to improve one of your systems or your overall workflow.