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Predictive sales intelligence: the trigger for a new way of doing business

Predictive sales intelligence: the trigger for a new way of doing business

Have you ever heard about predictive sales intelligence and how it can change the business world? In this post, we are going to see the basis of this method, how it can improve business performance, and how it works. Predictive sales intelligence What is it? Predictive sales intelligence is a branch of artificial intelligence. It is composed of algorithms, machine learning, statistics, and data mining that together will collect data on lead and costumers to study their preferences and behaviors

3 min read

Writer

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Mateo Bilbao

scalestack

Predictive sales intelligence: the trigger for a new way of doing business

Information about the writer

Sales & Marketing head at Scalestack

Have you ever heard about predictive sales intelligence and how it can change the business world? In this post, we are going to see the basis of this method, how it can improve business performance, and how it works.

Predictive sales intelligence

What is it?

Predictive sales intelligence is a branch of artificial intelligence. It is composed of algorithms, machine learning, statistics, and data mining that together will collect data on lead and costumers to study their preferences and behaviors to have a deeper understanding of the sales process. In other words, predictive sales intelligence will allow you to know better your target and try to think in the same way to predict their next move.

How can it help my business?

Without a doubt, mastering predictive sales intelligence can be an enormous advantage for a business. This kind of tool can provide you with powerful data to take important decisions with the information that you need. This can allow your business to be one step forward from your competitor when it comes to reaching new prospects.

With predictive sales intelligence, predicting the user's behavior is possible, and with that, you are going to be able to select the best and more accurate strategy to respond to that action, something that is impossible to think about without the information that AI can process.

Predictive sales intelligence in action

Now that we know what is and how predictive sales intelligence works let's see some examples of where it gives the bests results.

But, is it worth it, or is it just an act?

Predictive intelligence sounds good and seems to improve your business performance in a drastic way, but how real is that? Let's have a look at these stats provided by Salesforce.

Final thoughts

Without a doubt, predictive intelligence changed sales in a deep way. With predictive sales intelligence now is possible to have a very accurate description of your prospects, which is great for creating better and more effective sales processes.

In this article, we talked about the basis of predictive sales intelligence, how it works and how it can improve business results.