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Learn about the 3 principal ways to increase B2B sales: Sales and Marketing alignment, warming up leads with social media, and creating a strong email marketing strategy.
4 min read
Sales & Marketing head at Scalestack
There are some incredibly effective ways to increase your B2B sales. If you wish to know them, this post is a life-saver.
B2B sales are harder than B2C sales. There is a smaller amount of sales, but as hard as it is, they have the potential to get better results and high-ticket sales. That is why it is of vital importance to know what could get your business where you want it to be, regarding B2B sales.
In this article, we will get into three of the best ways to increase B2B sales and which traits they offer for the benefit of your business. These are systems you probably already have in function, but their optimization can be crucial for increasing B2B sales and, in consequence, the overall success of your business.
The three things that are a must-do if you want to scale your business are: aligning the Sales and Marketing departments, warming up the leads with social media, and creating a strong email marketing strategy. Success is almost 100% guaranteed if you mind the following recommendations.
When the Sales and the Marketing departments work united towards the same goal, results tend to be higher. Aligning both teams means having more brand awareness, which means you will increase B2B sales and get more high-quality leads. By doing things this way, the company´s revenue is more colorful than when Sales and Marketing always argue and delay the processes. Working in unison to achieve one common goal is better than fighting over who gets what.
To get this done, it is convenient to clarify things from the very beginning. For example, agreeing on the exact point where Marketing passes leads to sales (to avoid confusion) or utilizing lead scoring to help qualify and prioritize the most promising leads.
It is crucial to put those rules in order before getting started. It is also important not to break those rules agreed upon at the beginning. This way, the success of the project is the success of everyone.
Platforms like Facebook, Instagram, or Twitter are great places to build a strong base for potential business relationships that could make a great income shortly. The silver lining of these platforms is that you have the option to be in permanent contact with potential clients, which could turn into prospects and conversions.
If you want to increase B2B sales, you will have to take advantage of social media, for your content must be valuable. The information and the design of the posts you share need to be concrete but easy to read, enjoyable, and clear.
Probably, it would be better to hire a graphic designer and a community manager. You want a team that will make your profile interesting and intriguing enough for people to come across it and select it. This way, the more people see you on social media, the most likely you are to find a potential client.
Anywhere, anytime you can reach out to them and ask them a few questions to get them on a call, and maybe close a client. They can also answer back as soon as they would like, even if they are vacationing with their families in the Caribbean.
Use that advantage to your favor, but do not exceed on reaching out, because you can be easily banned for being too pushy or just for engaging with too many people. Check each platform's standards and find out the limits.
Email marketing is one of the most effective techniques for keeping old customers updated about your products as well as reaching out to new ones who have the potential to be interested in your offer. Email marketing campaigns increase customer retention and have the highest ROI within lead strategies.
It would be advisable to talk with a specialist in cold campaigns and get in touch with what is indispensable for your email marketing strategy. On your website, you could add an option to subscribe to your email list so they can receive the newest information, the latest updates, blogs, etc. That is a powerful way to help increase B2B sales.
You want to be careful with the words you choose for your emails, though, because your emails could go to spam if the writing is not done wisely, which would be hugely negative for sales. That is why, to increase B2B sales, email marketing (if used intelligently) can be one of the best tools.
Do some research and find the keywords that would be best for your titles on your emails and find what not to write so your emails do not go directly to spam, as well. Remember: email marketing campaigns have the highest ROI. So pay special attention to the planning of your email strategy.
Both features are relevant to your business. If these 3 things are done efficiently, there will be an increase in the number of leads and there will be an increase in the type of prospect your company is looking for, as well.
Following thoroughly with these suggestions means engaging with the clients that are most likely to be interested in what you have to offer. So it is highly possible that if your systems to increase B2B sales are well displayed, the clients that come to you will have the same specific goal that your specific service is aligned to. Increasing the volume of leads on itself does not imply increasing your rate of conversion. But if the systems are well-functioning and the things are in order, there is a big chance that this higher volume of leads can equal a higher volume of sales. If this is carried out correctly, the growth of your business is destined to be monumental. If you increase B2B sales, you will increase your chances of success in your business and your life.