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How To Generate Better Leads To Increase Your Sales

How To Generate Better Leads To Increase Your Sales

Learn the most effective ways to generate sales leads and increase your revenue

4 min read


Mateo Bilbao


How To Generate Better Leads To Increase Your Sales

Information about the writer

Sales & Marketing head at Scalestack

If you desire to scale your business and create more revenue, you need to have a well-functioning system that is effective at generating sales leads.

This article is a guide on how to polish the process of generating sales leads and some different types of sales leads. We will discuss what needs to be done to have more of them, thus scaling your business and increasing your revenue.

Sales leads are key

Why are sales leads crucial for your organization? Simply because a sales lead is someone with the potential to acquire what you are offering, be that a product or a service.

When does a lead become a prospect? That change arrives when you as a company have identified whether that lead is sufficiently interested in your offer or not. They become a prospect when their interests match the service or product that you are providing.

How can you identify them? You can find them through different methods. The most common and effective methods are advertising, cold calling, emailing, social media marketing, and outreach.

Sales lead generation

Getting new customers depends on several factors. Some say it is all about timing, and others say it is about systems. If you are consistent with the work you put in, those factors are likely to come into place in some way or another.

All of these strategies have the potential to generate a stable stream of inbound sales leads. Here are the most effective (if well applied) lead generation strategies to create these for your company.

Types of sales leads

  1. Use social media to find sales leads.

Nowadays, you can find everything and everyone online. Your future sales leads are a click away and all you have to know is how to look for them appropriately.

When talking about work and business, LinkedIn is probably the best platform to connect different people and organizations. People sign up on LinkedIn to find new ways to grow their businesses, and you can be the one to offer them that growth.

Reach out to the ones who are looking for options within your niche. Read a little about them and decide if their objectives could be solved by your offer. If they are, reach out to them and tell them what you can do for them.

Tell your network what you do, what problems you can solve, and who your ideal prospects would be. For example: write those things in your biography so that is the first thing people see on your profile.

Also, ask clients that you are already working with to give you a testimonial to demonstrate your value and the results of your work.

Although these tactics work best on LinkedIn, they still are quite effective for other platforms, like Facebook, Instagram, etc. It all depends on what your business is offering and deciding on which platform those strategies could generate more sales leads.

2. Make your network generate your sales leads

Your network is everyone you know. Being that your family, friends, business partners, business competitors, former clients, etc. Use that network to your advantage and create more sales leads from it.

Why can they bring you leads? Because they already trust you and know your worth, they will speak highly of you to people they think might be a good match for your business.

Talk to them and tell them that you are looking for new opportunities. Someone will probably know of someone who could be what you are looking for. Describe to them what you do, what problems you work out, what are your methods, etc. Tell them everything that you think is important for your potential leads to knowing. Give those people your details, so they can reach out to you.

3. Create an email campaign

An email campaign sends emails to people who subscribe to your mailing list. Why would they do that? Because there they will receive the news and updates of your business, everything that they need to know.

The goal of an email campaign is to use marketing to promote your offer and build interest in your business. Anyone can subscribe to it, from current clients to people who found you online and were attracted to what you do. This way, you can generate sales leads from people who already have done business with you and people who do not know yet who you are.

There are two types of email lists:

Email campaigns must be written with a specific goal in mind. They are meant to build people's interest gradually, email by email, finishing every one of them with a call to action, so the lead can become a prospect and a potential conversion.

These are some of the most effective ways to generate sales leads. If you work on them, it is just a matter of time before to start getting more leads. These methods are effective but they could take some time to get results. But at the end of the day, they will provide many leads.

Bottom line: different means to the same end

It all comes down to consistency and effectiveness. If you apply the different types of sales leads correctly, you will likely start generating more which will turn into prospects.

Probably, many of those prospects will turn into clients, who will increase your revenue and consequently, make your business grow and get to places you may never have thought of.