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How to Build a Successful Sales Tech Stack

How to Build a Successful Sales Tech Stack

Learn how to build an efficient sales tech stack.

4 min read


Mateo Bilbao


How to Build a Successful Sales Tech Stack

Information about the writer

Sales & Marketing head at Scalestack

Nowadays, it can be difficult to build a sales tech stack that gives you profit if you do not know how to build one properly, taking into account all the different factors that play a role in this process.

Current saas tools can support just about every business function. In consequence, companies continue to prioritize cloud-based tools and computing over on-premise software. Business managers now are more like technology buyers and CIOs. Meanwhile, budgets for cloud-based tools keep continuing to increase.

For sales reps, investing in these tools is no longer an option, but it is already a competitive need. A winning sales tech stack will help you keep track of important leads, automate outreach, maximize productivity, and other key factors.

Nevertheless, there is an oddly large number of tools available in the market. Thus, the question relies on how to select the ones that are right for your business’s sales and growth strategy. In this blog, we will tell you what you need to know about building an efficient sales tech stack.

What is a sales tech stack?

A sales tech stack, which can be also known as a sales enablement technology stack, is a set of software tools and technologies that sales teams use to optimize their performance. A well-functioning sales tech stack is supposed to streamline sales rep activities. This function makes teams more practical, efficient, and productive, all things that tend to drive increased sales.

Sales specialists' main focus relies on achieving the highest possible return on the time and resources invested by yourself and your team. If you are a sales rep, the proper sales tech stack will save you valuable resources at every stage of the buyer cycle. If you are a sales manager, the right tech stack will be the difference between average-performing teams and outstandingly-performing teams.

Sales Tech Stack

If you aspire to build the best tech stack for your team, you should start by gleaning through each stage of your sales process. When you are doing that, take care to notice where steps could be simplified, shortened, or integrated. That is the first step to improving any of your processes.

4 things to evaluate to improve your sales tech stack

The first step of improvement is the evaluation of the current systems. If you do not know what is going wrong within your systems, you would hardly take some time to give it a thought to implementing some changes, though those changes might be a great call for the well-being of your business. Here are some interrogatives that you must think about before deciding what to do about anything else.

  1. Recognize your needs and your pain points.

First of all, you have to analyze your workflow and your sales funnel. Where is the place that your prospects are getting stuck in? Where happen to be the miscommunications happen among your team members? Are there any running blockages or hold-ups that could be solved with a software solution? Are the result achieved coherently with my expectation? Are they coherent with my work and effort?

Sales software was mainly created to solve specific pain points within the selling process. That is why you must consider that if you find your team struggling in a specific area, it is likely that there is a good chance that software, which has been created to help solve those problems, can help you.

2. Think about the tools that could be integrated

Starting with the current software you are using, consider which new software could be easily integrated into your already ongoing systems and teams. It could happen that the best software would fit worse with your systems than B-class software, which would certainly give you more results due to its more profound understanding of your ways. So choose wisely the integrations you implement.

These are some questions that could get your brain moving about this topic. Could your current software be holding you back from integrating with new products? What could be easily implemented that would add immediate and important value to your business? Are there any extensions that could be added to your browser that would give you valuable insights? Would you have any extern or intern problems if you decide to go with some new software? Is your system healthy enough to survive that?

3. Do some research and find the tools that will make you a top business in your niche

It is not advisable only to think about your business’s current needs. When you look ahead to the new year, think about where you want to be and how you could get there, what things you would need to do to get there.

You could start working on this by asking yourself the next questions. How big is the growth I am desiring? Can certain services accelerate our growth? Is our current software relevant to the size of the company we plan to be in the future? Should we be costing a more advanced version of the software services we have?

Final thoughts

Counting on an efficient sales tech stack makes the difference. It not only can make your systems more successful and optimized, but that same fact can take a considerable amount of time off of the employees' shoulders.

If you implement this software into your business, your team is going to have many more free hours, which they can destine to think about more important things than robotic processes. They could be creating strategies and ideas about the future of your company, which demands more critical thinking that working all day to fill system data.

These are all the reasons why you should consider getting a new and better sales tech stack because it will not only give you more time to think and save you a huge amount of expenses, but it will give you the results that your previous programs were not giving you.