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How Can Sales Intelligence Tools Boost Your Business

How Can Sales Intelligence Tools Boost Your Business

Find out what are the advantages of counting with sales intelligence tools for the betterment of your business sales.

4 min read


Mateo Bilbao


How Can Sales Intelligence Tools Boost Your Business

Information about the writer

Sales & Marketing head at Scalestack

This blog will cover the features of sales intelligence tools, the benefits that come with them, and some of the best tools that are being used in 2022.

If you are looking for ways to improve your sales and you have not yet found one that accomplishes what you are hoping to achieve, then these intelligence tools might be the one thing that you have been dreaming about.

What is sales intelligence?

Sales intelligence is what one can call the wide range of technological solutions that can be provided by data as much as by sales reps or marketers in the B2B area. Sales intelligence helps both the Sales and Marketing departments to search, discover, evaluate, present, and take advantage of the data recollected. These practices are used when you need to sell your product or service to a potential prospect.

This type of intelligence helps to understand the data on prospects and existing clients of your business.

Sales intelligence software points out to sales reps were to take the searches for the companies and what to look for specifically. This includes real-time data points, firmographics, technographics, and buying signals. Taking into account all of these features providing the information, you can easily find the ideal customer profile. This intelligence helps you recognize what approaches to take in selling and which groups of people to direct it to.

Sales intelligence technology works around the clock to collect data and make sense of company information from a lot of different sources.

Sales Intelligence

Within the sales intelligence market, there are two stages:

Firstly, comes company data, and secondly appears contact data. However, sales intelligence software includes more than just vendors providing phone numbers and emails. Sales intelligence is more about the surrounding information that provides the context for these contacts. For example, these tools can show you the purchase history, current contracts, business objectives, and digital footprints

Benefits of sales intelligence

The main role of sales intelligence is to deliver relevant benefits to your Sales and Marketing teams. This data that the intelligence gathered will be used by them to the company's advantage to use the information to promote and sell a product or service to a buyer.

The top 8 sales intelligence tools in 2022

Sales Intelligence

Now that we have detached what sales intelligence is all about, it is time to present the top-listed sales intelligence tools that will provide you with what you are looking for to improve your sales processes.


Vainu gives sales reps relevancy in every step of the sales process. How do they do that? They provide them with actionable company information. This information comes precisely when and where they need it.

Vainu is powered by technology to get done collection, reading, and understanding of all company information ever written. This upgrade surely makes the process easier to consume for the sales reps.

Dun & Bradstreet

Dun & Bradstreet has been helping businesses grow for some time now. How have they become one of the high-quality companies in the environment? They made it by riding the wave of the power of data, analytics, and data-driven solutions.

Their category-defining data, analytical insights, and end-to-end solutions are guiding many businesses around the world to develop top strategies and intelligent actions and improve their sales, consequently.


Clearbit is a marketing data company that engines customer interactions. The software they implement helps organizations to understand their customers on a deeper level, and how to identify future potential prospects. Plus, they can now personalize every single marketing and sales interaction.


Leadspace provides a wide range of solutions that are quite helpful to B2B businesses. How are the solutions Leadspace provides helpful? They treat with their data management, inbound and outbound processes, and account-based marketing through their customer data platform, which counts with advanced data integrations and a reasonable number of management capabilities.

HG Insights

HG Insights focuses its work and programs on website technology. The solution they provide for marketers is principally the accuracy of the technographic insights, which are based on advanced data science. This is carried out to build better forecasts and precisely target the clients' campaigns at scale.


Echobot offer is mainly an extensive catered solution for B2B businesses, supporting their many sales by walking the sales team through four distinct phases.

First of all, they give the sales reps sales preparation. Secondly, they guide them on initial contact. Then, they explain to them how to offer and close. And finally, how to get after sales are done. Their database of 12+ million companies makes it more accessible for businesses to find and select their most suitable prospects.


Leadfeeder is a sales intelligence tool that helps companies uncover more about their anonymous website visitors. This is done to convert promising visitors into sales leads and then find a way to close them. Leadfeeder points out who visits your website, how they found you, and what they are likely to be interested in.

LinkedIn Sales Navigator

Everyone knows what LinkedIn is and what its main use is. Nevertheless, there happens to be a premium offer for a LinkedIn package: LinkedIn Sales Navigator. This addition makes it manageable to build prospect lists based on decision makers’ job titles and responsibilities. Users can also monitor relevant discussions, allowing salespeople to find more meaningful ways to engage with both existing and new clients.


Sales intelligence tools are a key factor in your sales process. These tools give you access to information that you are going to need if you want to improve your sales systems and make them more efficient.

Now that you have understood what they are, what they do, and the benefits of their use, you can choose which of them (mentioned above) are the right fit for you. Start using them and you will see the improvements in no time.