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Everything You Need To Know About A Sales Enablement Tech Stack

Everything You Need To Know About A Sales Enablement Tech Stack

While the verdict is still out on what the official definition for a sales enablement tech stack is, I will describe it as a group of different technologies that any sales operations department utilizes to both increase and improve sales. The main objectives for a sales enablement tech stack are to maintain the most effective strategies for selling. So already you can see just how important a sales enablement tech stack can be to any company that wants to maintain and even better yet, increase s

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Erica Matherly

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Everything You Need To Know About A Sales Enablement Tech Stack

Information about the writer

If you are looking for thought-provoking insight into the vast world of technology. It is my hope that this blog will help you gain knowledge in this field.

While the verdict is still out on what the official definition for a sales enablement tech stack is, I will describe it as a group of different technologies that any sales operations department utilizes to both increase and improve sales. The main objectives for a sales enablement tech stack are to maintain the most effective strategies for selling. So already you can see just how important a sales enablement tech stack can be to any company that wants to maintain and even better yet, increase sales and operations.

There Are Many Tools Used To Build A Sales Enablement Tech Stack, Here Are A Few Of The Most Important Ones:

Customer Relationship Management (CRM)

Customer relationship management software is used to manage all customer interactions within your company. One of the most popular CRM software programs as of now is Salesforce. A sophisticated CRM allows your company, more specifically your sales department a deep look into the customer database. When you have access to all of your customer communication in one place, you are able to control the narrative better leading to higher customer retention and of course, an increase in sales.

Marketing Automation

Marketing automation can help to alleviate your sales and marketing team from doing remedial tasks such as sending out surveys and feedback email campaigns. This allows your sales and marketing team to focus on what they do best, and create compelling content for your ideal customer audience. Additionally, any automation implemented into your sales enablement tech stack will allow you to save on time, money, and manpower.

Employee Onboarding And Training Program

Being able to skim through LinkedIn to find prospective employees that meet the exact specifications that you are looking for can help you to build the strongest sales team possible, making your company a force to be reckoned with against the competition. Furthermore, having a program to teach your new hires all about your product/service offered and how to sell competitively will ensure you have the strongest sales team possible.

Team Collaboration

Allowing your team(s) access to one another to be able to communicate in an effective fashion can help everyone. What one person is an expert at the other may have many questions. When you facilitate a platform for everyone to use so that they can both teach and learn from each other you are helping everyone in your company grow. A couple of tools that are popular amongst companies used for this are Zoom and Slack. Not only do these tools allow your employees to communicate from anywhere with WiFi, but it's also done in an effective and organized manner.

The best part of all of these different kinds of tools is that once you have compiled the perfect “stack” for your company they are all conveniently integrated into the software of your company's choice. Enable your sales team with custom strategic insights. Schedule a call with Scalestack to get started on your sales enablement tech stack today!