Everybody keeps talking about sales intelligence, but what is it?

Everybody keeps talking about sales intelligence, but what is it?

Sales intelligence can be best described as a variety of technical solutions that can help to contribute data to a business, more specifically B2B data. Moreover, it provides assistance to both sales and marketing departments to learn, analyze, and use the B2B data in contributing to many potential future customers. Different sales intelligence platforms can perform different tasks and gather different types of B2B data across a vast amount of information. Sales intelligence has proven to have

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Mateo Bilbao

scalestack

Everybody keeps talking about sales intelligence, but what is it?

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Sales & Marketing head at Scalestack

Sales intelligence can be best described as a variety of technical solutions that can help to contribute data to a business, more specifically B2B data. Moreover, it provides assistance to both sales and marketing departments to learn, analyze, and use the B2B data in contributing to many potential future customers.

Different sales intelligence platforms can perform different tasks and gather different types of B2B data across a vast amount of information. Sales intelligence has proven to have the ability to show analysis in real-time and also have the ability to deliver current and relevant information to contribute to a business’s success.

How can a Revenue Operations Team Use This Information?

In a nutshell, this information is especially valuable to the sales and marketing teams within a company. When provided with the proper sales intelligence these departments are able to focus on what exactly can lead to reaching the right prospects at the right time.

Essentially, sales intelligence can help to make a lot of the tough decisions within a business for you.

When this information is passed onto the sales department, the staff will have the ability to warm call as opposed to cold calling and wasting time because the sales intelligence will have already spotted the proper prospects for your service and/or products that you provide.

In a time where there are countless companies all competing for the same prospects, sales intelligence is able to keep you a few steps ahead of everyone else. Another way that up-to-date information helps a company thrive is by always being able to spot ways to improve your current sales strategies by utilizing the data provided.

What Types of Data are Used With Sales Intelligence?

There are many types of data that can contribute to making sales intelligence so helpful to a company. Some of these types of data are described below.