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Do You Keep Hearing About B2B Data?

Do You Keep Hearing About B2B Data?

B2B data is a term that can be heard often in the business world and there is good reason for it! B2B data can be identified as any kind of information that can be of benefit to a B2B company. The departments that benefit the most from this data are sales teams, marketing teams, and revenue operations, teams. This information can be found in different places and can help a business in many different ways. Perhaps the greatest reason to utilize valuable B2B data is to maximize your revenue operat

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Mateo Bilbao

scalestack

Do You Keep Hearing About B2B Data?

Information about the writer

Sales & Marketing head at Scalestack

B2B data is a term that can be heard often in the business world and there is good reason for it! B2B data can be identified as any kind of information that can be of benefit to a B2B company. The departments that benefit the most from this data are sales teams, marketing teams, and revenue operations, teams. This information can be found in different places and can help a business in many different ways. Perhaps the greatest reason to utilize valuable B2B data is to maximize your revenue operations.

Here Are Just A Few Ways To Use B2B Data to Increase your Sales

Sales and Marketing Teams:

B2B data has shown that when you allow your sales and marketing teams to share the same goals, the outcome is increased brand awareness and more ways to find leads among other positive feedback.

Social Media:

When you are able to break down your B2B data, you can use this information to decide which social media strategy will work best for your prospective clients. When you are able to build a creative online presence, you will be able to draw more business leads.

Adding Video Content:

Videos draw more people into the product you are trying to sell by offering entertainment while educating them about the product. Some people don’t have the patience or aren't interested in reading so videos are another way to reach a prospective audience.

Case Studies:

Case studies are a great way to research your prospective audience. By going over case studies you can see how your audience reacted to certain strategies and data in the past. This is a good way to learn what strategies are worth building on.

Referrals:

Referrals are one of the oldest tactics to increase B2B sales. This is a form of word of mouth and there is no better way to gain business than by someone referring to your product. Anytime someone is looking for a new product or service, they often first ask friends and family who they prefer to use. Referrals are often a preferred way to increase sales because this strategy doesn’t cost anything to the company.