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All Of Your B2B Data Questions (And Answers)

All Of Your B2B Data Questions (And Answers)

B2B data can be described as the data used to benefit a B2B company to improve its business. More specifically, B2B data helps to improve the overall success of the sales and marketing teams within a B2B company. Information is gathered and then examined to help make important decisions involving the company's future. What Types Of B2B Data Are There? Demographic Data: Demographic data is perhaps the first type of B2B data you should seek out when getting to know your ideal customer persona.

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Erica Matherly

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All Of Your B2B Data Questions (And Answers)

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If you are looking for thought-provoking insight into the vast world of technology. It is my hope that this blog will help you gain knowledge in this field.

B2B data can be described as the data used to benefit a B2B company to improve its business. More specifically, B2B data helps to improve the overall success of the sales and marketing teams within a B2B company. Information is gathered and then examined to help make important decisions involving the company's future.

What Types Of B2B Data Are There?

Demographic Data:

Demographic data is perhaps the first type of B2B data you should seek out when getting to know your ideal customer persona. Demographic data consists of information such as names, phone numbers, and addresses. You can even go a bit further by attaining data such as salary caps and employment records.

Firmographic Data:

Firmographic data is the type of data information about any certain industry type. Once you know what audience you want to reach you can begin to dial in on certain companies that would benefit from your product being sold. Some examples of firmographic data are the name, location, and overall revenue of a business.

Technographic Data:

Technographic data is the information received about how any given company uses technology. You can learn from this type of data what types of software platforms and tools a company uses. This information can be useful to you because you can then upsell or cross-sell to any given company because you will be able to add to the technology the company already uses.

How To Find B2B Data

B2B data can be found in many different ways. One way to source B2B data is through public sources such as websites or social media accounts. A little more difficult way to source B2B data is by utilizing private sourcing such as subscription websites or market intelligence.

What Can B2B Data Be Used For?

There are countless ways that B2B data can benefit your sales and marketing teams, but here are a few of the ones that stand out the most.

Ideal Customer Profiles:

An ideal customer profile is a profile that your sales team will come up with to help everyone within your company understand who exactly is your target audience. In order to create the most realistic ideal customer profile (ICP), you need to have an array of B2B data to sort through.

Inside Sales:

Inside sales are handled solely within the office or remotely. Inside salespeople don’t go out into the field and meet face to face with prospective clients. In order to be able to conduct inside sales effectively, you need to have an abundance of contact information. It is imperative to have access to the names, phone numbers, and email addresses of an abundance of people that can benefit from your product.
B2B data isn’t always the easiest to find. In fact, it can be quite difficult to find a scalable amount of data that is tailored to meet the ideal customer profile that a company seeks. If you are looking for B2B data for prospective leads, reach out to Scalestack today to get started.