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A Simple Guide On How To Multiply B2B Tech Sales Using a 3-Step Sales Funnel

A Simple Guide On How To Multiply B2B Tech Sales Using a 3-Step Sales Funnel

B2B tech sales can be defined as transactions that take place between two businesses as opposed to a sales transaction between a business and an individual customer. B2B tech sales have certain characteristics such as multi-stakeholders being involved and typically longer sales cycles. In sales, it is imperative for a team to be able to work in harmony together. This is especially true when it comes to the intricate process of B2B tech sales. Step 1: Bring Awareness To Your Desired Audience

2 min read

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Erica Matherly

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A Simple Guide On How To Multiply B2B Tech Sales Using a 3-Step Sales Funnel

Information about the writer

If you are looking for thought-provoking insight into the vast world of technology. It is my hope that this blog will help you gain knowledge in this field.

B2B tech sales can be defined as transactions that take place between two businesses as opposed to a sales transaction between a business and an individual customer. B2B tech sales have certain characteristics such as multi-stakeholders being involved and typically longer sales cycles. In sales, it is imperative for a team to be able to work in harmony together. This is especially true when it comes to the intricate process of B2B tech sales.

Step 1: Bring Awareness To Your Desired Audience

In this first step of the sales funnel, a potential client has realized a pain point (or several) within their company and is now in search of how to solve these problems. It is important for you to be able to pinpoint who your ideal customer persona is. An ideal customer persona can be described as a certain type of company that you want to offer your services to. A customer persona includes contact information so that you can begin the sales process by reaching out to the ideal potential customer.

Step 2: The Ideal Prospect Is Considering Being Your Client

As you make your way to the next step in the B2B tech sales funnel, you will notice that the sales funnel gets a bit narrower. This is only natural, but if the process is done correctly you will see that quality outweighs quantity as you are left with quality leads that are ready to make a purchase. It is at this step of the sales funnel, that you can begin to educate your leads on how your product specifically can help them in their business. This step is important because you need to convince them that your product is the best choice for their company. Some strategies used to promote B2B tech sales are product demos, free trials, and user reviews.

Step 3: Finally, The Step Where Your Prospect becomes A Client

(Or not)

The last, but certainly not least step in the B2B tech sales funnel is the action step. This is when your potential client has taken a step into buying your specific product. Some ways that a potential client does this is by filling out a questionnaire or form so that they can move forward in completing their purchase.

BONUS STEP:

Once you have gained a new client after they have made their way through the complete sales funnel process you can now work on maintaining your new relationship with the client. Once you have enabled customer loyalty, you can work on building a long-term relationship with your client that can lead to cross selling and up-selling other products or services that your company offers. This can both help your company to increase sales and enhance your client's overall experience with your company.

It only takes 3 steps to make your way through a successful B2B tech sales funnel, but you need the correct sales tech stack tailored to fit your company precisely in order to achieve optimal results. Are you ready to outsmart the competition with insights they don't have access to? Contact sales and learn how!