When you’re a sales professional, there’s one critically important (and often frustrating) factor impacting your sales success. And that’s the efficacy of your lead generation strategy (be it cold emailing or cold calling.) From researching potential leads—to the hours spent collecting accurate contact information, effective lead generation demands a lot of time and hard work. Unfortunately, you might be one of many frustrated sales reps who isn’t seeing the results you’re working so hard t
4 min read
Sales & Marketing head at Scalestack
When you’re a sales professional, there’s one critically important (and often frustrating) factor impacting your sales success.
And that’s the efficacy of your lead generation strategy (be it cold emailing or cold calling.)
From researching potential leads—to the hours spent collecting accurate contact information, effective lead generation demands a lot of time and hard work.
Unfortunately, you might be one of many frustrated sales reps who isn’t seeing the results you’re working so hard to achieve.
—And you may also be asking yourself the age-old question…
There are very common missteps that most folks make in their lead generation efforts. It isn’t your fault, but it IS something you have the power to change—and change right away.
This helpful little blog post will describe these problems—and how to avoid them, so you can maximize the efficacy of your cold outreach and start seeing results.
We’re starting this list with the most detrimental mistake most people make when sending email pitches—failing to personalize cold emails.
Sending copy and paste cold pitches is the fastest way to lose a sale. It almost guarantees that potential clients won’t even bother to read your pitch at all.
Because someone’s inbox is a sacred space, and they’re bombarded regularly with emails they don’t want.
If you send depersonalized pitches that only focus on what you’re selling, the reader immediately sees your message as a faceless sales pitch that doesn’t care at all about them.
That means all of your hard work ends up in the recycling bin without the prospect even skimming the crucial elements of your message.
According to SmarterHQ…
72% of consumers say they only engage with personalized messaging
If you take nothing else away from this post, then let it be: personalizing your pitch is critical if you want to close a sale successfully.
Here’s how to do it:
While you’re researching your prospects, look for a positive element of their business that you can highlight in your pitch:
It doesn’t have to be a novel’s-worth of writing, just two to three sentences that open your pitch. Doing this shows prospects that you’ve taken the time to learn about who they are. You cared enough about their business to learn about them, which significantly increases the chance of receiving a response.
Please note: If you’re someone who prefers making cold calls, you can apply this technique to your phone script, too!
Most people think that sending too many emails is a deterrent—and it can be if you aren’t doing it right. However, the fact is…
People are busy.
Even if your email is fantastic, and the client would love to work with you, sometimes your message gets lost, sent to spam, or forgotten by the recipient during a hectic day.
In an article by Meg Kawalkowska titled: These Stats Prove The Importance of Follow-up Emails, she shares some personal insight into how strategic follow-up strategies impacted her lead conversion.
“...if you don’t follow up on your opening email, you can reach 9% reply rate on average. However, if you add at least one follow-up message to your email sequence, your average reply rate goes around 13%.”
Here’s how to do it:
While you probably already make an effort to follow up on one of your email pitches, don’t be afraid to send a second or third follow-up over the next few weeks.
Make sure each of your follow-up emails provides value (send them a relevant article, inform them of a special promotion you’re running, or give them a statistic that supports your services.)
Researching leads, collecting contact info, sending pitches, and sending follow-up emails eats away at your time. Every moment you spend performing one of these frustratingly redundant and mentally-exhausting procedures is one less moment you have to invest in more meaningful work.
But what if you could optimize your lead generation process to close more sales with wa-a-ay less work?
Here’s how to do it:
Now, we’re about to share the easiest tip you can apply to your lead gen strategy.
If you want more sales with less work, click here to schedule a demo and learn more about Scalestack.
Scalestack automates every step of your lead generation process, ensuring you maximize your reach, save time, and meet your sales targets.
While much of what we discussed today seems almost too simple to make any difference… it’s usually the simplest solutions that solve the biggest problems!
Let us know if you try out any of these tips in your next prospecting session—we’d love to hear about your results!
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